A Russian company called StartRocket says it's going to launch a cluster of cubesats into space that will act as an "orbital billboard," projecting enormous advertisements into the night sky like artificial constellations. And its first client, it says, will be PepsiCo -- which will use the system to promote a "campaign against stereotypes and unjustified prejudices against gamers" on behalf of an energy drink called Adrenaline Rush, reports Futurism.
From the report:
Yeah, the project sounds like an elaborate prank. But Russian PepsiCo spokesperson Olga Mangova confirmed to Futurism that the collaboration is real. "We believe in StartRocket potential," she wrote in an email. "Orbital billboards are the revolution on the market of communications. That's why on behalf of Adrenaline Rush -- PepsiCo Russia energy non-alcoholic drink, which is brand innovator, and supports everything new, and non-standard -- we agreed on this partnership."
Just days after Pepsi announced that it would advertise its products in space using a Russian startup, the company now says it will no longer pursue the plans, avoiding what likely would have resulted in significant public criticism.
Slashdot reader schwit1 shares a report from SpaceNews:
The publication Futurism reported April 13 that PepsiCo's Russian subsidiary was working with a startup there called StartRocket to advertise an energy drink called "Adrenaline Rush" using satellites. The company has proposed flying a set of small satellites in formation, reflecting sunlight with Mylar sails to create logos or other advertising messages visible from the ground after sunset and before sunrise.
PepsiCo's headquarters in the United States has shot down the idea. "We can confirm StartRocket performed an exploratory test for stratosphere advertisements using the Adrenaline GameChangers logo," a company spokesperson told SpaceNews April 15. "This was a one-time event; we have no further plans to test or commercially use this technology at this time." The company didn't elaborate on the "exploratory test for stratosphere advertisements," but it appears to refer to a high-altitude balloon test of the technology that StartRocket says on its website it planned to carry out in April in cooperation with Russia's Skolkovo Institute of Science and Technology, or Skoltech.
